Effective Marketing Communications helps small business owners enhance their presence, online and off, and provides useful tips to sharpen their marketing communications skills on a limited budget.
Every business needs exposure. Marketing Communications is not a realm exclusive to huge corporations. As long as you have a product or service to offer, you can employ Marketing Communications to project a business image that will carry your enterprise towards greater brand recognition, value and profitability.
You do not have to be employing thousands of people to be engaged in Marketing Communications. The tips provided in this website will work just as well if you are a self-employed person trying to break into a market with your own product or service. It will be useful to small companies offering specialized services. If you can't afford to employ a Marcom Manager, the next best thing is to be one.
Entering the world of Marketing Communications
Marketing Communications, or Marcom for short, is a field for communicating messages and related media to a market. It is part and parcel of advertising, branding, promotion, publicity and public relation.
Small business owners are often overwhelmed by the breath and scope of this field, that they fail to approach it systematically. In this website, I shall take you step by step towards creating effective marketing communications, online and off.
Why Marketing Communications? Because you have something to sell, or a service to offer, and you want people to get to know it, recognise it, recommend it, always want it. You can't have that if you are not communicating your product and service to those who may be your customer or client. However, the way you reach out to those unknown masses out there determines the success of your effort.
This website is arranged chapter by chapter. If you have minimal knowledge of Marcom, I would recommend that you go chapter by chapter. However, you are free to skip to any chapter that is of particular interest to you and your immediate needs.